Yay! Someone subscribed to your email list and now you can rest knowing that your email marketing is on the highest level. Wrong!
The whole purpose of collecting the users’ emails and then sending your own emails back to them is to get them click the links inside. Makes sense, right? If they don’t do that, you’ll end up with no customers or readers willing to cooperate in your new ideas. A lot of bloggers and business owners struggle with these so-called click-through rates. No matter what they do, they end up with low rates. People read the email’s text and do nothing. However, things don’t have to be that grim.
If you don’t want to be one of them, then there are certain tricks you can use to evade this failure and start getting more and more clicks on the content you provide in your emails.
1. A little asking never hurt nobody
As much as it may seem unreal to you, the good old way of asking for what you need hasn’t died out. In fact, it functions stronger than ever. You’ll be amazed at how much users value your honesty and are willing to reward it. Simply, ask them to click the links and the most of them will actually do that.
Not only in the body of the email but asking a question in the subject line can contribute to the success, too. You’ll encourage the recipients to think and take some action the first moment they spot the question in the subject line. That way, you’ll get more clicks on your emails in general and not only on the links inside. It’s a great chance.
For instance, if you run a food blog and want to share the newest pie recipe with your subscribers, you can use questions like:
- [Subject line] Are you up for a new pie?
- [Question in the body] Do you want to click on [link] and find out how to make this delicious pie?
2. Mirror, mirror on the wall
Let’s face it. People always put themselves in the first place and before doing anything, they estimate the impact that action will have on them. So, why should emails be any different? That is your red light, indicating that it’s time you did something about that and receive the wanted clicks. It’s simple. Use the ‘mirror, mirror on the wall’ tactic.
What am I talking about? Just craft the email so that it centers around your recipients and there you have it. By showing them that they’re the most special and everything is about them, you’ll subconsciously provoke them to click the link or button you need them to.
3. Wake up the curiosity
Do you know what sells those blockbusters we see in the cinemas? It’s the element of surprise and curiosity to see what happens to our favorite characters. Well, there you have it. Curiosity is the right thing to wake in the recipients to make them click a link in your email.
To illustrate, in the food blog example, you can write ‘I thought I’ve seen it all until this ingredient showed up. Read all about it here [link]’. And that’s how you create a link that’ll get clicked on and on.
4. Cut out the spam
Another great trick that does all the magic is, of course, getting rid of those spam words. They are the ones that’ll make your email sound fake and robotic, thus turning the provided links into unclickable ones. If you don’t want that, then pay close attention and cut the rope tying the spam to your email.
For instance, the words ‘winning’, ‘earn per week’, ‘free money’, ‘big bucks’ and others similar to them are first in the cutting line.
5. Post Scriptum (P.S.)
The recipients are somehow expecting to see a button or a link placed somewhere in the body of the email for them to click. However, little do they know that you can use the little space at the end to get more clicks. That’s the post scriptum (P.S.) part.
Whether it’s a short story or a personal anecdote, take advantage of the P.S. and slip the link there. For instance, you can start your mini story of how you developed the interest in cooking and state that the story continues after the readers click the link. I think you get my point.
6. Call them to action
Sometimes, as the recipients are too busy to read the whole email, they’ll scan through it and focus on the most important parts. So, make sure that the most pronounced of them all is the Call-to-Action (CTA) button. Place it in the area where you think it’ll be clear and visible enough and there you have it. Your readers will be persuaded into clicking it.
Remember! People like to be guided into what they’re supposed to do and that’s why it’s crucial that you give them that. Besides, how hard can it be? Ask them to ‘click here’ or ‘read this’ and they’ll do it, especially if the button is well designed and compelling enough.
7. Jumping off the bridge
The old saying ‘if your friends were jumping off the bridge, would you?’ couldn’t be more applicable in this case. In fact, that’s our final trick that you can pull out of your sleeve. Just inform your recipients that other people are clicking the links or taking the action.
To achieve that purpose, consider using testimonials, case studies or surveys’ results as a part of your CTA or the link, itself. Seeing that social proof will definitely bring you the desired clicks. It’s so helpful, is it not?
Originally published at Elmer Fubb medium blog
About The Author
At Insignal our aim is to help you understand what your users really want in a fast and visual way.